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Former Starbucks CEO Howard Schultz preps for presidential run as 'centrist independent'

'If this is about principles and not ego, Schultz would help Democrats defeat Trump or run as a Democrat and broaden the debate within the party'

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Former Starbucks CEO Howard Schultz said Sunday that he is preparing to launch an independent campaign for president, rebuffing growing Democratic concern that such a move could help re-elect President Donald Trump.

“I am seriously thinking of running for president,” Schultz, a self-described Democrat, said on CBS’ “60 Minutes.” “I will run as a centrist independent outside the two-party system.”

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A self-funded independent campaign by a well-known billionaire focused on attacking the two-party duopoly that has long defined presidential politics has the potential to reshape the dynamics of the race.

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“We’re living at a most-fragile time,” Schultz said. “Not only the fact that this president is not qualified to be the president, but the fact that both parties are consistently not doing what’s necessary on behalf of the American people and are engaged, every single day, in revenge politics.”

In this May 19, 2017, file photo, Starbucks CEO Howard Schultz, right, shakes hands with a job seeker during the Opportunity Fair and Forum employment event in Dallas.
In this May 19, 2017, file photo, Starbucks CEO Howard Schultz, right, shakes hands with a job seeker during the Opportunity Fair and Forum employment event in Dallas. Photo by LM Otero/AP

Democrats fear a credible third-party candidacy could allow Trump to win states he otherwise would have lost or push a decision on the election to the U.S. House, where Republicans have an advantage in the number of state delegations they control. The majority view of the 50 delegations, not actual control of the House, would determine the outcome of any such vote.

“If this is about principles and not ego, Schultz would help Democrats defeat Trump or run as a Democrat and broaden the debate within the party,” said Center for American Progress President Neera Tanden, a former adviser to Hillary Clinton and Barack Obama in their 2008 campaigns. “Every value he claims to hold dear is undermined by a Trump re-election.”

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Former Housing Secretary Julian Castro, who is running for president in 2020 as a Democrat, said Sunday that he was also concerned, even as he praised Schultz for his business accomplishments.

As Castro and others suggested, their worry is that a three-way race would split Trump’s opposition, while the president’s own support would remain intact.

“I have a concern that, if he did run, that, essentially, it would provide Donald Trump with his best hope of getting re-elected,” Castro said on CNN’s “State of the Union.” “I would suggest to Mr. Schultz to truly think about the negative impact that might make.”

I would suggest to Mr. Schultz to truly think about the negative impact that might make

A Seattle-area chapter of Indivisible, the liberal grass-roots group, announced plans for a “Pick a Party” protest at Schultz’s Thursday appearance for his book tour in his hometown. Washington state Democratic Party Chairwoman Tina Podlodowski, who is expected to speak at the protest, has requested a meeting with Schultz before his book event.

The potential run also risks ensnaring Schultz’s company, where he remains chairman emeritus. The Washington state Democratic Party tweeted a photo Saturday of a Starbucks coffee cup with the words “Don’t do it Howard!” written on the side.

The last time a third-party presidential candidate won individual states was in 1968, when former Alabama Gov. George Wallace picked up 46 Electoral College votes in the South on the American Independent Party ticket. Republican Richard Nixon nonetheless won that election, and third-party bids have been blamed by partisans since then for affecting election results indirectly.

Ralph Nader’s Green Party candidacy in 2000 attracted far more votes in Florida than the margin by which Republican George W. Bush won the decisive state over Democrat Al Gore. Some Republicans have blamed businessman Ross Perot’s 1992 Reform Party bid for drawing votes away from President George H.W. Bush. Democrat Bill Clinton won that election with just 43 percent of the popular vote.

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Under the U.S. Constitution, if no single candidate receives a majority of the Electoral College votes, which are awarded on a state-by-state basis, the election is decided by the House, with each state delegation receiving a single vote. In the current Congress, Republicans have more representatives in 26 of the 50 state delegations.

Former New York Mayor Michael Bloomberg, a former Republican who is now considering running for president as a Democrat, decided against an independent candidacy in 2016, after concluding that he could not win a majority of electoral votes in a three-way contest and might inadvertently help Trump’s election. A person close to Schultz, speaking on the condition of anonymity to discuss internal deliberations, said Schultz would only run if he sees a path to victory in a three-way battle.

Schultz, 65, who Forbes has said is worth about $3.4 billion, appeared on “60 Minutes” at the start of a national book tour to share his vision for reimagining “the promise of America.”

His interest in an independent campaign is premised on the recent ideological drift of both political parties, which have embraced more ideologically ambitious proposals in recent years, even as the number of Americans registering as independents has risen. Yet he also has said the country needs to “go after entitlements,” programs like Social Security and Medicare, which most voters have long supported.

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In the interview broadcast Sunday, he said he favored a path to citizenship for undocumented immigrants now in the country, favored rejoining the Paris climate accords and criticized the Democratic promise of “free health care” for all as unrealistic.

Independent presidential candidate Ralph Nader listens from the hallway during a press conference at the National Press Club February 28, 2008 in Washington, DC.
Independent presidential candidate Ralph Nader listens from the hallway during a press conference at the National Press Club February 28, 2008 in Washington, DC. Photo by Brendan Smialowski/Getty Images

The success of the effort would probably depend on expanding the Electoral College fight beyond the traditional Midwestern and Southern swing states. It would also hinge on the Democratic Party nominating a candidate who struggles to gain traction in the general election among moderate voters.

A independent Schultz bid would also require him to qualify for the televised general election debates, a major platform for candidates in the final months of a campaign. In 2016, the commission that oversees those debates required candidates to meet a two-part test to participate: They must appear on enough state ballots to have a mathematical chance of victory in the Electoral College, and they must receive at least 15 percent support in five national public polls that meet certain criteria.

Schultz has been advised by Steve Schmidt, a former campaign manager for Sen. John McCain’s 2008 presidential campaign, who recently renounced his membership in the Republican Party. Schmidt was supportive during that campaign of picking then-Democratic Sen. Joe Lieberman of Connecticutt as McCain’s running mate as part of an effort to cast the ticket as transcending traditional partisan politics. The plan was abandoned over concerns about a Republican rebellion at the party’s convention.

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Democratic politicians and strategists are not the only ones who have said an independent Schultz bid could help Trump.

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“I think it would be terrible for the Democratic candidate to have a left-of-center, self-funding candidate running to siphon off voters,” said David Kochel, a Republican consultant who worked on the presidential campaigns of Mitt Romney, now a Republican senator from Utah, and former Florida Gov. Jeb Bush in Iowa. “I just think it would be a disaster for Democrats.”

Conservative political analyst Bill Kristol, who has been encouraging a Republican primary challenge for Trump, said he has made a strategic decision to avoid pushing a third-party bid.

“One reason we are focused on the Republican primary fight is that it runs no risk of inadvertently re-electing Trump,” Kristol said.

Asked on “60 Minutes” about these concerns, Schultz did not directly answer the question. “I want to see the American people win,” he said. “I want to see America win.”

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